versace
Experimental Product Film
A short visual study exploring light, reflection and movement through the form of a Versace fragrance bottle.
PROJECT
Versace
FORMAT
Experimental Product Film
ROLE
Creative Direction · Filming · Editing
YEAR
2025
Versace is a short experimental product film exploring how light, reflection and movement can transform a familiar object into something more abstract and cinematic.
The film uses close detail, controlled lighting and shifting reflections to emphasise the bottle’s shape, surface and material, creating a visual study that sits between product imagery and experimental movin
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Creative Approach
The visual approach was built around controlled light and reflective surfaces, allowing the bottle to move between recognisable product imagery and more abstract compositions. Tight framing and slow movement were used to focus attention on material, texture and form.
Light
Wave movement and repeating foam patterns create a natural visual pulse.
Reflection
An elevated viewpoint reveals the scale and shape of the coastline.
Movement
Mist, distance and muted colour give the coastline a quiet, immersive mood.